Marketing Strategy for AquafinaExecutive SummaryThe objective of this marketing plan is to outline the strategies, tactics and programs that will make the sales objectives outlined in AQUAFINA's business plan a reality in the year 2008. AQUAFINA is the answer to a growing demand. Marketing will play a fundamental role in the success of AQUAFINA. AQUAFINA must build a brand around the services it offers by promoting itself heavily through local television, radio and print advertising. Marketing efforts have just begun the moment a potential customer enters AQUAFINA for the first time. A strong emphasis will be placed on customer retention and brand loyalty through people-, experience- and customer-focused programsINDEXAQUAFINA HISTORY…………......5PEPSI HISTORY………… …………7MARKET WORLD WATER MARKET…………..10PAKISTANI WATER MARKET………………10ECONOMIC SURVEY………… ………11MARKET POTENTIAL…………. 13INDUSTRY SWOT ANALYSIS……….14MARKET ANALYSIS………………15CONSUMER………………………………...16MARKETING MIX………… …………….19SWOT ANALYSIS OF AQUAFINA………… ………..23GROWTH OF THE AQUAFINA MARKET……………….24BIBLIOGRAPHY……………… …………25HISTORY OF AQUAFINA|Aquafina || ||Type |Water drink ||Manufacturer |PepsiCo, Inc. ||Cou...... middle of paper ......the channel is strong→ highly preferable for health-conscious peopleWEAK POINTS→ It's a thing new for PEPSI user. ➢ WEAK in TV commercial OPPORTUNITIES ➢ Apply experience ➢ GOOD MARKET GROWTH ➢ Lack of pure drinking water in the country Threats ➢ High consumer expectation is associated with PEPSI ➢ If it does not meet the expectation, it may affect the reputation of PEPSI ➢ Great Leader Nestlé already exists. AQUAFINA MARKET GROWTHThe growth of Aquafina is increasing day by day. In 2004 it was only 11% as shown in the diagram above and now in 2008 it has reached 22%. BIBLIOGRAPHY ➢ CONSUMER SURVEY ➢ Gallop Survey ➢ Pakistan Economic Survey ➢ met Sajid Ali (Sales Manager) ➢ www.altavista. com ➢ www.google.com ➢ www.wikipedia.com