A Report on the BMW Group Introduction Due to the increase in demand for automobiles, competition between automobile manufacturers is becoming intense. Even though the automotive market is the fastest growing market in the world, there are still some companies that, year after year, produce cars that fail. However, there are some outstanding automotive companies like BMW Group that perform distinctly. BMW's history is characterized by groundbreaking innovations and exceptional automobiles, including motorcycles and aircraft engines. It has a history with forward-thinking and pioneering people in the world of aeronautical engineering. We can already start to see that the BMW Group is a well-known and significant player in its market. BMW was founded in 1916 as an aircraft engine factory in Munich. In 1923, BMW built the first motorcycle and then in 1928 purchased a licensed car factory to build a small car called the Dixi. It continues to grow and expand its business with a good reputation and high quality of products that satisfy its customers. BMW isn't just a company, it's a brand. The BMW brand produces cars based on engineering precision, manufacturing excellence and being German. As the adverts all tell us, a BMW is "The Ultimate Driving Machine". Mini is also a brand. The Mini brand is built on personality, eccentricity and being British. BMW can't just rename, redesign and resell the brand as "BMW Mini". The very charm of the Mini brand would be lost. Nowadays, the BMW Group Company is a powerful international company represented worldwide with more than 96,000 employees and more than 1 million vehicles sold annually. Importers in 120 countries represent BMW and the worldwide sales organization includes...... half of paper ......actions in host countries. Some problems that BMW faces are becoming global in the Asian market, for example China does not allow BMW to sell its products directly to the public, it has to go through a government organization for distribution. He also wants BMW to produce at least 80% of its components in China, which is not possible since they don't have a factory in China. And in India the tariff is too high, making it difficult for BMW to import painted bodies into the country. According to Indian regulations, BMW is not allowed to import more value than it exports. Websites used www.bmweducation.co.uk/statistics www.bmweduction.co.uk/companyfacts/competitors/fact1.shtmwww.bmw.co.uk/modelswww. bmweducation.co.uk/companyfacts/fact13.shtmwww.bmweducation.co.uk/coFacts/view.asp?docID=75&topicID=2http://findarticles.com/p/articles/mi_m3012/is_5_185/ai_n15654083