More and more people are concerned about the quality of their lives and are starting to become more physically active. By working out regularly at a gym, developing their own routine at home, or joining an organized sports team, people exercise for a healthier heart, for fun, or both. However, the stress of exercise can have a negative impact on our bodies, especially our joints. Frank L. VanderSloot, President and CEO of Melaluca: The Wellness Company started this company to sell products containing melaluca oil, however, the demand for more products with natural ingredients led to the development of Replenex® and many other body products . Replenex®, a joint-restoring complex with glucosamine, HCL, bromelain, ginger and green tea, has become another widely used dietary supplement in the United States, Canada and other countries to promote joint health. Since Replenex ® has become a very popular product, with positive results a marketing plan will be developed to launch the product for sale in Europe, particularly in France. By analyzing statistical information about the French population, economy and growing communication networks, I believe Wellness Company could expand globally, starting with France. Considering the many different indoor activities, such as table tennis, bowling, cycling, soccer (also known as football) and tennis, Replenex ® could be just the beginning, and many more products could follow. Not only would the supplement benefit more active individuals, but it can provide comfort in the management of those suffering from osteoarthritis. There are many medications used to treat arthritis, many of which are what are called NSAIDs, which stands for non-steroidal anti-steroids. I... middle of paper... also benefits your business. On the other hand, there is limited possibility for advertising and promotion of products. Due to the distance there may be problems with shipping and receiving the products. I believe that with growth in many different foreign countries, TheWellness Company could expand its market to include a division in Europe to ensure customer satisfaction and greater profits for its company and investors. References:Bovée, C.., Mescon , M. H. & Thill , J. V. (2007). Excellence in Business, (3rd edition). Pearson/Prentice Hall. Upper Saddle River, NJ http://www.the-infoshop.com/study/go12344_physical_fitness_toc.html, accessed December 8, 2006 https://www.cia.gov/cia/publications/factbook/geos/fr.html , accessed December 9, 2006 http://www.melaleuca.com/ps/index.cfm?f=ps.productDetail&pid=1691&pType=0, accessed December 9, 2006