Nivea's Marketing 1911 is the year in which NIVEA CRÈME was born. In fact, its development required the work of three resourceful men: Dr. Oscar, Dr. Isaac and Prof. Paul, and not just one. Dr. Oscar had acquired Beiersdorf in Hamburg from its founder Carl Beiersdorf in 1890. After much research, they developed the world's first stable fat and moisturizing cream: NIVEA CRÈME. It contained:1. Fragile oils2. Water3. Glycerin4. A little citric acid5. Rose oil6. Lily of the valley to give it a refined scent.Dr. Oscar called his cream NIVEA, which means snow white because of its color. Shortly after its invention, the cream was sold in yellow tin.1920: Already in the 1920s, the NIVEA brand was associated with youth, freshness and leisure in the sun and nature. They made their ads lively by using young, attractive, fit women tanning in the sun. 1930: In 1930, the NIVEA range was expanded with the addition of NIVEA OIL. Skin oil was usually used by athletes and for massages. Even in their advertisements they used male model athletes who gained attractiveness and youthful image in the minds of consumers. NIVEA's product range had expanded significantly: hairdressers, as well as pharmacists and chemists had been supplied since the mid-1920s. Between 1929 and 1931, NIVEA launched solid brilliantine, shaving cream, shaving soap, facial tonic, hair oil and for the first time – NIVEA SHAMPOO.1940: In the early years '40, NIVEA launched its NIVEA MILK. The dual benefit of NIVEA milk that was highlighted and made evident was skin cleansing and facial massage.1950s: The 1950s were not exactly an easy time. The reconstruction of Germany, the Cold War, the demonstrations against the atomic bomb, the struggle for jobs and hard work were all part of reality. During this time, NIVEA created a poster of two very optimistic couples, full of confidence, towards a happy future. 1960: The NIVEA advertising themes of the 1960s particularly reflect the developments of a trend that is still booming: the travel craze. Growing prosperity has allowed an increasing number of people to travel. The famous NIVEA ball plays the key role of a tool for sport and leisure as it ensures a good mood. At the end of the 1960s, numerous changes occurred in the structure of the market and trade. Numerous financially strong companies have launched new cream brands and differentiated ranges of skincare products.