In all industries, marketing strategy plays an important role in market success. Marketing problems involve many aspects such as pricing, advertising, product features, etc. They all create a whole that determines the quality of the market and the position in the industry. We can choose an industry, evaluate its marketing problems and compare them for comparison. to understand competitive analysis. For example, let's choose the household appliances sector. Regal is one of the best in this sector, while Delongi Bosphorus can be considered one of the lowest quality brands. This has many reasons: Customers and prices: Regal is a durable brand and this means that people can buy its products with peace of mind. It is also a reason to increase customers. People are willing to pay for it because they rely on the quality of the products. On the other hand, Delongi Bosphorus is cheaper than Regal. However, their products are of poor quality and this decreases customer satisfaction. So, they lose them in the long run. Another point can be that people will buy high quality products like Regal at their home but inferior like Delongi Bosphorus at apartment.Regal can slightly increase the price of their products in order to earn more money, because they have loyal customers and their location is stable in the industry. So they won't lose their customers. Delongi Bosphorus needs to change many things in its marketing strategy. They have to improve a lot, then they can also increase the price, because now they have cheap low quality products and when the quality level increases, the price of the products increases. Competitor: Delongi Bosphorus is unable to compete with Regal. Regal has high sales, good positioning, a large...mid-range...acceptable segment, has a lot of features and the price is not that high. Delongi is not very successful in advertising because he cannot keep the promises he makes to his customers. This causes their positioning to become very bad. The actual mission statement is “Love your mind!” and they always highlight this in their advertising. However, they are unable to show the features of their products in advertising. I think they can turn to emphasize the features of the products as well. Delongi's advertising explains the characteristics of its products well, but it shows its products better than the real ones and deceives the customer. They should develop their product to be able to deliver on the promise, then we can say that they are successful in advertising. Works Cited http://www.sikayetvar.com http://www.blacksea-een.org/dosyalar/bb_sekrap /bb_sekrap-9-44.pdf http://www.delonghi.com/tr-TR/http: //www.regal-tr.com/