Executive SummaryFrom our research, Anheuser-Busch is content to be the number one beer company in the world, increasing sales every year of operation. We found that Anheuser-Busch satisfied many points of view associated with the world, business and behavior dimensions. The company also demonstrated its stability by examining one of its most successful products, Budweiser, owned by Anheuser-Busch, from a marketing and financial perspective. Not only do they have nearly half the industry's market share, but their stock prices, sales volume, and net sales increased from 2002 to 2003. We also examined Budweiser in geographic and cultural terms. We found that since "Western" countries consume the most beer, it makes sense for Anheuser-Busch to focus on that market. In this sense, another key objective, also important for Anheuser-Busch, is to enhance other beer markets found in other cultures, where beer is not currently a major consumption. Input-Process-Output Model for BudweiserBudweiser's Mission StatementBudweiser's mission is to be the world's number one brewing company by enriching and entertaining an ever-widening global audience. To deliver a substantial 15% return to our shareholders, we will increase the enjoyment of life through our products, services and relationships. Furthermore, our goal is to increase sales by 25% every year. Organizational Dimensions of Budweiser Global Dimension Geographic View: Anheuser-Busch is a global enterprise with distribution centers in the United Kingdom, Japan, Canada, and Spain. View of Civilization: Due to Anheuser-Busch's global distribution capability, the company itself cannot represent a single civilization. In fact, society is made up of many different civilizations, including the United Kingdom, Japan, Canada, and Spain. One of the main reasons why these particular countries have a distribution center could be due to their culture. People there see beer as a favorable product that everyone should be able to enjoy, and one of the reasons the product is popular may be due to this belief. This provides a huge market for the beer industry. Behavioral Dimension Cultural View: Since Anheuser-Busch is a global enterprise, there are many different cultures represented in its workforce. By embracing a well-diverse workforce, Anheuser-Busch fosters a well-rounded organization. Employees are more likely to have self-motivated goals that align with company goals, and without satisfied employees the company would not maximize its profits.