He refers to the 2008 and 2012 presidential elections to explain his ideas. He says that from 2008 to 2012, demographics changed from predominantly young citizens using social media to more than 50% of the population. Because of this change, candidate behavior has changed, not just online but everywhere. Jeffer's second claim is that social media creates a narrative that candidates cause the mistakes they make to haunt them. Then Jefferson goes on to talk about the “Trillion Dollar Coin”.