Strategic Management of Air Asia1. a) AirAsia's vision:• To become the leading low-cost airline in the Asian region. AirAsia's mission:• A low-cost airline offering five-star service with 95% on-time performance.• To be able to provide affordable airfares, while promoting Malaysian hospitality and local food. • Focus on customer needs by stimulating demand and offering the lowest rates, complete distribution channels and developing various products and services. AirAsia Goal: • Aims to carry 70 million people. passengers per year, within six years from 2014.• Transform the low-cost carrier terminal at Kuala Lumpur International Airport into a regional hub for budget travel.• Plans to introduce more routes, add frequencies and develop existing ones. b) AirAsia expertise:• A no-frills low-cost airline, with an extensive regional network in Asia that caters to people of all income levels. AirAsia's Core Competence:• Offers cheap and affordable airfares• Offers in-flight services that promote Malaysian hospitality and a huge variety of local dishes.• Offers Internet and mobile services as a means of check-in and reservation. AirAsia's Distinctive Competence:• A low-cost airline offering five-star service where everyone can fly.