Marketing is generally defined by 'Marketing is a business term that refers to the promotion of products, advertising, pricing, distribution channels and branding. The term developed from the original meaning which literally referred to going to market, as in shopping, or going to market to sell goods or services.' This is a definition that everyone can easily find on Wikipedia, but is it enough? According to Kotler 'More than any other business function, marketing is about customers. Creating value and customer satisfaction are at the heart of modern marketing thinking and practice. This essay will provide an analysis of marketing news that appeared in 2008, about Cheestrings, a children's cheese snack from Kerry Foods that has a revamped look specifically designed for the target market. What is this marketing news about? What are the company's marketing strategies? What is their positioning and broader implication in the market? And what relationship can we establish with Kotler's edition? Because they always want the best for their children, "Cheestrings is aimed at parents". And nowadays, in this consumer society, every child wants his daily snack, but it must not be too strong flavor (if it is a cheese), yogurt not too acidic or sweet…So it is difficult to make children milk consumers. However, dairy products are essential for good natural growth. Therefore parents are looking for nutritional foods that are healthy for them. This is an opportunity for the Kerry Foods business. The solution: combine nutrition and imagination. This is why, by revamping its product's packaging, "Kerry Foods attempts to make the product look less artificial" with a "softer purple logo" and a "different character illustration" on each individual wrapper, creating l 'idea that "every Cheestring contains a glass of milk". Additionally, Cheestrings has a wide range of flavors: “Original Cheddar, Twister, White Cheddar and Light variants.” 'Today, marketing must be understood not in the old sense of making a sale – 'telling and selling' – but in the new sense of meeting customer needs.' (Kotler)'A marketing strategy should focus on the key concept that customer satisfaction is the main objective.'(Wikipedia definition)A new packaging design is a good marketing strategy: 'fun facts' attract l The attention of children while having a non-artificial but healthy appearance captures the favors of parents. It is not only a protective barrier that keeps the contents clean, fresh and safe throughout the shelf life of perishable items; critical factor in design.