To further develop our business, we will leverage our tremendous brand value, dominant position in fashion footwear and an industry-leading design team and work to ensure that Steve Madden Ltd . emerges as a global lifestyle brand company.” They really want to make sure they offer the right trends and products for their customers and expand into a lifestyle brand. Steve Madden's vision statement "Offering stylish men and women a unique way to express their individuality through style has brought millions of customers around the world and pushed his designs to the forefront of the fashion industry." Steve Madden's vision is constantly changing and the desire to keep up to date with the latest trends and fashion statements keeps them innovative and different from their competitors Guess and Kenneth