Adidas Case ProjectProject Scope: This project provides an overview of the company's information technology and information systems, their impact on the market and the company. It also explains the problem faced by the company before implementing any of the solutions. And then he explains the IT solution adopted by the company. The results and consequences of program implementation follow. It provides insight into the issues the company faces, namely growing retail, and the demand for up-to-date inventory information. This was possible with the new technology implemented by the company which is SAP to solve the CRM problem. Furthermore, an in-depth understanding of the company's competitor is also provided, to create a better picture of the problematic situations the company was in. About the Organization ADIDAS - All Day I Dream About Sports Here is a brief understanding of the company and the its industry, as well as its market focus and customer needs that can be better known. It also provides insight into the company and insight into the CEO since its inception. Adolf Dazzler founded the company by making the first canvas shoe in 1920 at the age of 20. The hidden idea behind it was to provide the best footwear for athletes of different categories which was then used by the belligerents. This idea made him found the company until his last breath in 1978. The greatest proof of the perfection of his successful ideas are 700 patent rights and other industrial property rights worldwide. Shoes produced by Adi Dassler were first used in the 1928 Olympic Games in Amsterdam. In the mid-1930s the company with 100 employees had 30 different types of shoes for eleven different sports. Now it is one of the best sports shoe manufacturers in the world. After World War II, the company in 1947, with 47 employees, introduced canvas and rubber shoes for American war heroes. He also invented a three-stripe symbol for the company and gave it a new name adidas. The company also simultaneously focused on sports and made sure that the public knew about their inventions and interests to offer better products to breast customers..