Topic > Bk Veggie Burger Case Study - 1486

In 2012, Burger King decided to announce its line of six meatless burgers in India. India is considered a vegetarian-friendly environment due to the huge amount of people practicing the Hindu religion. Although it does not specifically mention the ban on eating meat in the religion, it strongly supports Ahisma, which is the principle of non-violence towards all living beings, including animals (Google Dictionary). However, the burgers were a resounding success which led to the invention of the BK Veggie Burger. Burger King was initially hesitant to try to launch burgers in the United States due to the bankruptcy of McDonald's a few years earlier. However, vegetarianism is on the rise and without India's large Hindu population we may never have seen the BK Veggie Burger be