Amazon Creates Value for CustomersAmazon creates value for its customers by providing satisfactory customer services by managing retail operations with efficient use of technology. Operational efficiency is Amazon.com's strength and supports management in maintaining its competitive advantage and improving business performance. Amazon.com creates value for its customers by offering customers a wide range of products to choose from through its website and ensuring timely delivery of products to show a high level of commitment to its business and its customers. Amazon.com was a business in an emerging Internet market and faced hidden and unexpected obstacles to survive and excel in the market. Therefore, Amazon.com has continued to change its strategies by focusing on improving customer experience in online shopping and providing exceptional services with complete convenience to its customers. One of the major strategic decisions was to compromise on cost saving strategy when Amazon.com started maintaining its warehouses in different countries to ensure timely and accurate deliveries to its customers. Question 2) Who are Amazon.com's competitors and how has it created its competitive advantage? Position tactics as part of the eMarketing Mix. The eMarketing space consists of new Internet companies that have emerged with the development of the Internet, as well as those pre-existing companies that now use eMarketing approaches as part of their overall marketing plan. For some companies, the Internet represents an additional channel that improves or replaces traditional channels. For others the Internet has provided the opportunity for a new online society. New Internet companies. These companies trade only on the Internet. New online retail brand, e.g. Amazon, Lastminute.com - Essentially these companies could not have been conceived without the creation of the Internet. New companies arose as the Internet began to be adopted. Entrepreneurs were investing heavily in all types of start-ups. Some were successes, most were not. [pic]New online manufacturer brands, such as Dell.com: Entrepreneurs saw opportunities to develop online manufacturer brands that leveraged online technologies that allowed innovative new products to be tailored to customer preferences and using IT to enable operations efficient and effective such as assembly and logistics. Online auction e.g. eBay. In common with new online retail brands, before the emergence of Internet technologies, this concept was not possible. Essentially eBay is a Consumer-to-Consumer (C2C) business. For more information on how online auctions work, see the lesson on eMarketing and pricing. Pre-existing companies that have adopted eMarketing. They are traditional companies that trade on the Internet.