There are many small entrepreneurs in India who are creating an e-commerce model for their businesses. E-commerce can only be fruitful for an organization on the web if there is a solution to an existing customer problem. This document aims to introduce the basic concepts of e-commerce to entrepreneurs who wish to create an online (Internet) model. To start an online business you need to get a domain name (for your website), which is usually your company name or a generic name. word which also includes a dot com, dot net, dot org extension. You need to check domain name availability using domain search tools. When selecting a domain name you need to keep in mind that the domain name is relevant to your business, makes sense from a marketing point of view, is not too long, is easy to remember and has the right extension, e.g. edu for educational sites, org for organizations, . com for advertising. Next purchase web space to host the website. When designing a website you should follow the following checklist: 1) Simple and consistent navigation between various pages of the website. 2) Use a simple, sans-serif font , such as Arial, on a white background.3) Include an opt-in offer to collect email addresses.4) Don't use a lot of graphics and flash unless it adds value to the message.5) Be customer-friendly by customizing features to a particular client, however, this could be an expensive deal for a small business, so use it wisely. Once the website is designed for various offers, we need to take care of the security issues with respect to our customers' personal data and payment for any purchase transaction of any offers. To carry out any transaction on the web once the payment is made on the Internet, the site owner should have a mechanism to collect funds and deposit the money in a bank. To raise funds, you need to have a merchant account and a payment gateway. A merchant account is for online retailers. You can make two types of transactions through a merchant account, namely: 1) To allow non-POS (point of sale) transactions using credit cards. 2) Without a card swiper. An important point to note is that a merchant account is not the same as a bank account. It works as an intermediary between the payment gateway and your bank account, accepting funds from credit cards which are then deposited into your bank. The bank takes the funds from the buyer's account and deposits them into your account.