Executive SummaryThis report was created to evaluate YouProtect's web analytics for the period July 25, 2013 to March 23, 2014. The goal was to provide actionable recommendations for site improvement web based on the use of Google Analytics The result of the data analysis showed that YouProtect was in a bad position as visitors apparently tend to abandon their website rather than stay there. The reasons behind this could stem from unprofessional page design layout, outdated material, lack of quality content, lack of understanding of behavior and irrelevant keywords. YouProtect is advised to: Redesign the website layout. Update new engaging content daily across both websites and social media. Use keywords related to the main merchandise. Compress some image files, HTML, Javascript, PHP and CSS to increase speed.Further research into visitor behavior is essential to follow up on the conclusion.IntroductionThe purpose of this report was to evaluate YouProtect's web analytics and provide appropriate recommendations to improve the website. The information is based on the use of Google Analytics which provides data and many aspects of internet user insight. The analysis contained in this report will focus on the entire data period, from July 25, 2013 to March 23, 2014, and specifically only on the relevant period of the statistics, in order to predict the direction and trends that may impact on the website in the near future. The different types of data such as table and graph will be used to show the performance, positive feedback, negative reaction and some significant changes of YouProtect website.Research and Analysis1. Audience OverviewAccording to statistics...... half of the document......what-is-the-good-bounce-rate-for-a-website/ [Accessed March 22]Smith B ., 2013. Best It's time to post on social media [INFOGRAPHIC]. [Online] http://socialmediatoday.com/brianna5mith/1453951/best-times-post-social-media-infographic [Accessed March 26]Summerfield L., 2012. Long Tail Keyword Research for SEO: What To Know. [Online] https://savvypanda.com/blog/long-tail-keyword-research-for-seo.html [Accessed March 25]Thompson D., 2013. Digital Trends 2013: Digital Living [Online] http: // www.experian.co.uk/blogs/latest-thinking/2013/03/digital-trends-2013-digital-living/ [Accessed 21 March]Webconfs, n.d. II. Keywords: The most important element in SEO. [Online] http://www.webconfs.com/seo-tutorial/seo-and-keywords.php [Accessed 22 March]Wood I., 2013. The Importance Of Keywords. [Online] http://www.bluewren.co.uk/2013/06/importance-keywords/ [Accessed 23 March]