The company operates for-profit and non-profit community organizations, including special factory price payments with distinctive dealer pricing (Leslie, 2014) . To be eligible, show proof of your non-profit charity status and the retailer will help you select the right equipment for the business, who will then provide special pricing for your organization. John Deere's mission is to "double and double the John Deere experience of authentic value for employees, customers and shareholders." This will be achieved by rapidly expanding global customer coverage across farms, construction sites, homes and turf, by being the first to create intelligent and innovative solutions for customers across machines, services and concepts. The corporate strategies of Running Smart, Running Fast and Running Lean will help John Deere achieve its mission (Leslie,