Tim Horton's is a typical Canadian coffee shop. By observing and interpreting this environment, we can understand Canadian culture as it is expressed in that environment. Understanding this small part of Canadian culture can then be applied, more broadly, to the culture of Canadian society. A certain language that is special to Tim Horton's customers has a purpose that most are unaware of, big business is changing and confusing our traditional culture with a new culture run and interested in money by big business. Canadians are generally friendly and polite to each other but are not community oriented, they are more individualistic. The coffee business has developed, through customer relationships, a language unique to coffee drinkers and Tim Hortons regulars. Examples included during ordering are "double double" which means coffee with double cream and sugar, or "ice cap" which means iced cappuccino. The main purpose of this language seems to have evolved for convenience, but its existence is very beneficial for the company. This language speeds up the ordering process and goes well with their “how can I help you” greeting while a big smile is on the employees' faces. The greeting is friendly, but not too friendly as it doesn't open up any conversation other than ordering. The language is fast and gets straight to the point, without wasting time. Inside the bar, much attention was paid to spatial distribution. The space is small, but every square inch is used for seating, ordering, preparing and displaying food. The floor plan allows customers to move in a structured way to order and then sit down or leave. The floor plan is similar to a continuous circular flow of customers, which begins when one enters the door and ends when one exits. Like an assembly line, this suggests that Canadian culture is very rigid and structured. The seating area consists of small tables that allow only three people to sit comfortably at one time. The chairs are vertical and have a hard surface; they are not at all comfortable and relaxing. Upbeat and easy rock music plays in the background, this music is very safe as all ages can relate to it and accept it while still being loud enough to not hear the noisy kitchen at the back. The bright lights, along with the chairs, tables and music create an atmosphere and mood that doesn't allow people to get too comfortable.