In a 2013 survey sent to over five thousand members of the American Society of Plastic Surgeons, more than half of respondents reported frequently using social media to advertise their surgeries plastic surgery. Approximately 25% of surgeons surveyed said the American Society of Plastic Surgeons, or other government agencies, should regulate the use of social media to ensure ethical use ("Half"... No. Page). However, to decide whether or not the use of social media advertising is an effective way to reach new patients, it is essential to investigate the influence that social media has on potential patients. Of the 527 people surveyed by RealSelf, "Almost half confirmed the impact of social media, with 15.37% clearly answering 'yes' and 33.40% saying, 'somehow, I knew I wanting a change, but the photos on social media made me think more consciously.” According to Dr. Emer, an astonishing 60% of his patients come from social media advertising (Reiman