|||Women as Commodities: Pretty Woman and Pop Culture Ideology Representations of FemininityPretty Woman; the story of the prostitute who finally gets her Cinderella happily ever after. Although, just as the castle doors hide the reality, there is a truly problematic message portrayed throughout the film. Conveying a patriarchal view, the film portrays Vivian as property to be bought, sold, and owned. Vivian embodies the most stereotypical norms of femininity internalized in women in our society. He exudes a sense of childlike innocence; its beauty is unconscious; it is frivolously abandoned, waiting to be saved and redeemed. It is evident that the higher power lies in the role of Edward, a businessman who hires Vivian to be at his command for a week. Throughout the film, we continually examine Vivian and evaluate her worth and potential as she changes and conforms to the conservative lifestyle. One of the most obvious examples of femininity fostered in the film is the shopping scene. When Vivian initially enters the store wearing her usual attire, she receives cold stares from all three clerks. Collectively as an audience, we see that she doesn't belong there, based on preconceived notions of what is feminine and what is deemed socially unacceptable. The following clip will show you the impact of stereotypes in the modern world. As you can see in the clip, before she even enters the store she is given disapproving and judgmental looks, both from people on the street and from the store mannequins who are filmed looking down on her. When you compare it to the second shopping scene, you see an immense contrast in the way it is treated; in the shop and on the streets. Conservative business... middle of paper... works hard to represent a world that doesn't exist, portraying slavery as entertainment. We will now consider the last twenty seconds of the film, where the happy ever after setting is crowned by the promise that our dreams will also come true. Describing Hollywood as the land of dreams, Edward arrives on his "white horse" to rescue "Princess Vivian" from her personal tower, with the result that we are involved in the manipulation of the myths handed to us. This shot is also intended to distract us from the subtle way in which consumer culture shapes our conceptions. We may block ourselves from seeing the film's real problems, but we cannot erase the fact that, by pleasurably consuming Pretty Woman, we have helped reinforce the constructs of a culture that subjugates women, a culture that degrades women

Topic > |||Women as Commodities: Pretty Woman and Pop Culture Ideology Representations of FemininityPretty Woman; the story of the prostitute who finally gets her Cinderella happily ever after. Although, just as the castle doors hide the reality, there is a truly problematic message portrayed throughout the film. Conveying a patriarchal view, the film portrays Vivian as property to be bought, sold, and owned. Vivian embodies the most stereotypical norms of femininity internalized in women in our society. He exudes a sense of childlike innocence; its beauty is unconscious; it is frivolously abandoned, waiting to be saved and redeemed. It is evident that the higher power lies in the role of Edward, a businessman who hires Vivian to be at his command for a week. Throughout the film, we continually examine Vivian and evaluate her worth and potential as she changes and conforms to the conservative lifestyle. One of the most obvious examples of femininity fostered in the film is the shopping scene. When Vivian initially enters the store wearing her usual attire, she receives cold stares from all three clerks. Collectively as an audience, we see that she doesn't belong there, based on preconceived notions of what is feminine and what is deemed socially unacceptable. The following clip will show you the impact of stereotypes in the modern world. As you can see in the clip, before she even enters the store she is given disapproving and judgmental looks, both from people on the street and from the store mannequins who are filmed looking down on her. When you compare it to the second shopping scene, you see an immense contrast in the way it is treated; in the shop and on the streets. Conservative business... middle of paper... works hard to represent a world that doesn't exist, portraying slavery as entertainment. We will now consider the last twenty seconds of the film, where the happy ever after setting is crowned by the promise that our dreams will also come true. Describing Hollywood as the land of dreams, Edward arrives on his "white horse" to rescue "Princess Vivian" from her personal tower, with the result that we are involved in the manipulation of the myths handed to us. This shot is also intended to distract us from the subtle way in which consumer culture shapes our conceptions. We may block ourselves from seeing the film's real problems, but we cannot erase the fact that, by pleasurably consuming Pretty Woman, we have helped reinforce the constructs of a culture that subjugates women, a culture that degrades women - a culture that is all nothing but cute.