Question oneThe macro environment is a term that describes the entire group of factors that affect the organization from outside its business structure. These factors influence each company on how it operates and manages its decisions, such as gross domestic product, inflation, employment, spending, monetary and fiscal policy. I chose HSBC Bank Egypt to study and provide a critical analysis of its macro environment. Egypt has been shaky ground for almost all bankers, but apparently HSBC has successfully managed and been the best at managing its macroeconomic environment in recent years, as I found out in the library as follows: Global Banking News - 06 February 2013 HSBC Bank Egypt (LSE: HSBA ) has won the Bank of the Year award for 2012. The award was presented by The Banker Magazine. Andrew Long, Vice President and Chief Executive Officer of HSBC Bank Egypt, said: “It gives us great pride to be recognized as the “Bank of the Year” in Egypt by one of the world's leading financial publications. This recognition is a testament of HSBC's strong management, effective teamwork and prudent approach to risk and strategy in Egypt. This helps position Egypt as one of the 20 priority markets for the HSBC Group, which continues to look for opportunities to grow. and expand its business in the Egyptian market.' in recent years the Egyptian environment has been in turmoil. Analyzes the elements of the macro atmosphere of any organization and provides an example for each element of a major current operational change or business trend”. Macro environment: the factors external to the business that influence the survival of the company; these factors are not directly manageable by the organization.) elements of the Environment Marco: There are six (6) main elements of that...... half of the paper ...... in, it is skyrocketed in the past year and with smartphones soon to be ubiquitous across generations, predictions regarding the tip of standard bank branches don't seem so far-fetched once Labor decides to withdraw it from banks to extend competition and allow for he entry of new challengers into the market, will risk fighting the battles of yesterday. So the introduction of all the new technologies used in other sectors will help HSBC to have an advantage over other banks, new apps, easier access, better software that manages all the machines of the bank, making life easier they will also attract all the people who want the best experience available in the market, they will also help the bank itself to better see and organize more plans for the future and supervise the banking sector. It will ultimately put the bank in favor in the eyes of the users and give it a superior advantage