Pepsi's Aquafina water nears full U.S. distributionPepsi's Aquafina "mainstream" bottled water is nearing completion of its national rollout. According to Katie Lacey, Pepsi's senior marketing manager, the brand now represents "about 75%" of the U.S. Pepsi system. Purified, non-spring-sourced Aquafina produced at 11 sites in the United States: 8 COBOs plus 3 co-ops. Sold in 20-ounce Pepsi swirl plus proprietary 1-liter and 1.5-liter PET bottles similar to the swirl; also 6-packs of 20 oz. Market share. In IRI Convenience/Gas Channels data for bottled water in packages under 64 ounces, Aquafina ranks second with a share of 7.7 year to date through 5/18/97; brand share growing by +3.7 compared to the same period last year (see table).|Bottled water in the C&G channel || || || || || || ||Share |