Topic > Strategies Used by the Media - 542

The media is everywhere. Our society is so accustomed to this environment that we believe that almost all the advertisements we see are true, but are all these advertisements 100% true or are they hiding something? The media is full of distorted words, lies and digitally altered images. These strategies are used to make the product attractive. One of the most affective strategies in advertising is the stereotype. The models in the ads are digitally altered. Women are stereotyped as beautiful, thin and flawless. Men are stereotyped as handsome, virile and successful. Both sexes are photographed to “perfection”. Even if these models are only in advertisements, do they affect us as a society? Most people say the media is a good thing. Sure, it's good for connecting with people and keeping up with the latest news, but at the same time the media is taking over our lives. Hope Ball, a feminist and relationship examiner from Miami and author of the article "Media Issues and Gender Role Stereotypes," points out "Media exposure shapes the way people think, act and talk to each other." . We are so influenced by the media that we change our own...