Good PR knows how to increase the positive image of the company.3) Duration of coverage Advertising can last a long period of time, it can be shown as many times as possible (as long as the budget allows). PR has the advantage of publishing stories in different ways. This helps the information reach the target audience more effectively and efficiently. 4) PerceptionsThe advertising seen by consumers, they are aware that you are trying to sell something. They know you're paying for advertising, so they perceive a certain amount of bias. PR, on the other hand, goes to third parties who help remove bias and help the company increase the credibility of the story, product or services5) Target Audience *Advertising is done by placing the ad directly in the media at that the target audience is interested in. PR professionals are able to communicate the message to the target audience through a variety of channels. Channels could be a newsletter, a letter to local residents, emails to specific people, blog posts, etc.*Advertising and PR are similar in that they both want to get the message across to their target audience; however they convey the message differently in distinct ways