They use the hashtag #nextbigthing on social media like Twitter and Instagram to interact and inform their customers. Furthermore, in their new commercials for the Samsung Galaxy S6 they mainly show the differences compared to Apple iPhones, such as a stylus to write with, mobile banking and payment features, and wireless charging. In most of these commercials they show the features that the Galaxy has to offer and in the commercials they also show the iPhone demonstrating that they are unable to use those features. In the article "Samsung Galaxy S 4G Phone Launch... Effective Marketing?" It states that their marketing strategy includes; “Pre-launch creation, launch location/venue, target market relevance, commitment to the technology, product slogan, positioning relative to Apple, defining unique selling points, and making the launch a component.” All these aspects are put together so that the company can create a marketing effect