Topic > Essay on Food Advertising - 859

Advertising has changed dramatically over the years and as a result, societies' eating habits have changed. With the increasing availability of technological advancements, marketing companies can now skillfully target specific groups in purchasing their product. These marketing approaches have been so successful as to preserve the unhealthy trends occurring in consumerism today, which is why it is essential to be fully aware of their marketing tactics, their negative impact on society, and potential solutions to aid healthy consumerism of food products.I. How marketing techniques in the food sector have evolved over time.A. The first marketing tactics.1. Marketing was very generic due to lack of technology.2. The four main marketing tactics in the food industry involved selling, buying, and carrying.B. The mid-1900s saw the start of a buyers' market due to increased competition, consumerism, and money. Food suppliers have begun to come up with ideas to stimulate sales and, in turn, allow them to keep up with or surpass competitors.2. This desire to excel above competitors has led to gradual advances in technology, thus allowing for a new emphasis on consumerism in the food industry.C. Food advertisements during World War II were completely changing the face of the game.1. Advertisements now targeted specific demographic groups, primarily women because they were the ones buying food and cooking for their families. Technological advances have allowed food companies to place advertisements in newspapers and on the radio. Current food advertising techniques.1. Now there are...... mid-card orders, which are influenced by the media's perception of "fat" and the negative stereotypes that come with being overweight.V. Solutions to the problem produced by advertising.A. Education1. Parents should be more educated about nutrition and reading nutrition labels so they can purchase healthier products and cook healthier meals for their children.2. Require freshmen college students to take a course on nutrition and the adverse effects of certain foods and beverages, especially when combining various beverages with alcohol.B. Place tighter restrictions on marketing companies to reduce junk food consumption.1. Reduce the amount of advertising on children's television channels.2. There should be sanctions and incentives for marketing companies so that they are more likely to promote healthier foods.