Global business is growing rapidly and is increasing day by day, producing benefits for both the global economy and the individual economy of a country. It plays a vital role in supporting long-term profitability and also helps improve interconnection between countries. Tourism activity is however interconnected with the world economy and affairs as it contributes a large amount of money exchange and also cuts across the boundaries of cultural and social contexts, in other words the world has become local for all through tourism and globalization. Tourism in other words is a business that has grown globally and has become popular by marketing its products and aquatic activities to every part of the world. The tourism industry has many pillars that make it effective, destinations, products, infrastructure, tourism safety, marketing and so on. , one of them is the rebranding of a destination, which is considered extremely important to satisfy the needs and desires of the tourist and the destination itself. This essay will critically evaluate the chosen destination that is London, its current situation for tourism activities, the places and services they offer to tourists and then move on to the other side by discussing the products or places that have not been promoted as well as others, rebranding them, creating a new slogan for marketing strategies, attracting and providing information to tourists through promotional activities to sell these brands. The purpose of this essay is to carefully examine the existing tourism resources within the destination, their potential and weakness, SWOT and PEST analysis, tourist visit statistics and comparison of such numbers and related demographic factors and so on. Furthermore, the aim of this essay is to discuss and I… half of the paper… city of Surrey, United Kingdom. Greater London Authority, (2008). London's Central Business District: “Its global importance”. Greater London Authority, London .UK.Pike, S. 2012. Destination ranking opportunities using personal values: “Elicited through the Repertory Test with Laddering Analysis”. Tourism management. 33. pp.100-107.UNWTO Tourism Highlights, 2013 edition, available at http://dtxtq4w60xqpw.cloudfront.net/sites/all/files/pdf/unwto_highlights13_en_hr.pdf. Last accessed 2014Visit Britain, (2013), available for viewing at: http://www.visitbritain.org/mediaroom/archive/2011/filmtourism.aspx Last accessed 2014.Wallop, Harry. telegraph.co.uk. Np, nd Web. November 3, 2009.Thomas Buttafarro, Jr. Joseph Deluca, Katelyn Gensler. (2009), London, the city of the world. BDG Consulting, Inc. London.City View Magazine August (2009): “Works in Progrss.” 8-11. Press.