IntroductionMarketing, promotional and pricing strategies are of fundamental importance in determining the success of a company. While industries usually have similar characteristics and present similar conditions to the firms operating in them, different firms have different external and internal circumstances that require the adoption of different strategies (Nijssen & Frambach, 2010). Adopting one promotional strategy rather than another can make the difference between the success of one company and the failure of another. The automotive industry is one of the sectors with many companies, hence the fierce competition for market shares. The globalization of the industry has made it necessary for automobile manufacturers to adopt international marketing, pricing and promotional strategies in order to compete effectively (Paley, 2006). GM and Toyota are the largest automakers in the world, and they think their promotional strategies couldn't be more different. Over the past decade, Toyota's strategies have proven to be more effective than GM's. This led Toyota to overtake GM as the world's largest vehicle manufacturer. Promotional Strategies in Automotive Industries Each industry will usually have an industry standard that is considered the most effective strategy given the circumstances and dynamics. Companies that are usually successful in marketing such as Toyota or Mercedes Benz are usually companies that adopt a certain strategic marketing model to distinguish themselves from the competition (Doole & Lowe, 2008). In the automotive industry, price, vehicle type and consumer orientation play a key role in the success of the car manufacturer. Companies such as Mercedes Benz and BMW exploit the price aspect and...... middle of paper......s gives the consumer an emotional attachment which translates into a possible purchase and subsequent loyalty to the brand.ConclusionMarketing , promotion and pricing of automobiles in today's environment of increased competition requires the application of strategic management. It is crucial that the organization gathers as much information as possible regarding the strength of the competition, the demographics of the market and its internal contexts in order to differentiate itself and be effective in this market. The entry of companies like Toyota, which have invented new ways of doing things, can offer important insights that would be of great importance to other companies looking to replicate Toyota's. Although Toyota has done a lot in terms of marketing its products and becoming the leading manufacturer, it must continue to develop to continue to lead SEE DETAILS9pack.