The ideal of what beauty actually is changes from time to time in our society. Everyone has their own opinion on what is beautiful. However, the opinion that people tend to listen to the most is that of the prominent and influential figures in today's society. Those who claim to know what true beauty is and push humanity to do and be what it wants, as if people were their puppets. Television, magazines and advertising play an immense role in this. Playing with emotions and ridiculing those who are not beautiful by emphasizing the facial structures or ideal body types that one must have to be beautiful. The characteristics of which can only be achieved through expensive, dangerous and addictive procedures in an outpatient setting. Then some of the features they portray are impossible to achieve even with surgery because those looks are created through a computer. The appearance they claim is fictitious. This is propaganda and false claims, which do nothing but negatively influence and lower women's self-esteem to a critical point. The Dove Self Esteem Fund conducted a survey that concluded that "a girl's self-esteem is more strongly related to how she views her body shape and body weight, than to how much she actually weighs", being influenced by all the advertising and beauty. articles.Alyssa Giacobbe, in her Boston Globe article, "Youth, Beauty, and an Obsession with Looks, (2010), states that "Beauty is not a social construct but an embodied ideal." that beauty is defined by actual resemblance with someone who appears in magazines or on television. The established image is that of full lips, large breasts and long, thin legs. The author supports this thesis by saying that she believes that... ... middle of paper .. ...., from the elimination of imperfections to the complete revolution of the entire facial structure. Technology can alter a person's appearance to the point of making it impossible to achieve even with surgery. I look with a couple of stitches, but when they see that it was not possible they continue to undergo surgeries to achieve this illusory and imaginary look of beauty and perfection, women are struck daily by the idea of ​​what beauty is. The idea of ​​being thin, having large breasts, thick lips and thin legs is a negative influence that can lead women to have low self-esteem. Works Cited Jacob, Alyssa. "Youth, beauty and obsession with appearance." Boston Globe 2010Kearney-Cooke, Ann . "Real Girls, Real Pressure: Dove's Self-Esteem Report". Dove.Odes, Rebecca, Esther Drill, and Heather McDonald. Own your look. 2002.