Chapter 1: Introduction Jeff Bezos founded Amazon.com in 1994. This time period is known for seeing the birth of thousands of companies in rapid succession with business models Internet-centric businesses. These businesses were extraordinarily risky and were in a new, unproven business area. Investors were reluctant to part with their money, and most companies folded almost immediately. Some companies have been successful and have made huge profits. Amazon.com was one of them. With so many companies entering and exiting almost immediately, Amazon has stood out from the crowd. Much of the success the company has experienced can be attributed to company founder Jeff Bezos. Jeff Bezos was born in 1964 in Albuquerque, New Mexico. He graduated from Princeton University with a degree in engineering in 1986. Bezos spent the next few years working on Wall Street in the information technology field. Bezos would also develop a computer system for an international trading company, Fitel. His last job was at a hedge fund in New York City. While working here Jeff Bezos first learned about...