Small Company is the product concept in which the company has ventured into ensuring that the product offered to the customers is of the right quality. The company, for example, has moved from machine-made clothes to human-made clothes with long-lasting capabilities. Despite the fact that clothes are expensive to begin with, they have a long lifespan and, therefore, offer users good value for money Lamb, Hair, and McDaniel (2014). The company does not compromise in its efforts to offer customers the best quality products. Therefore, it invests heavily in market research, sourcing materials and designing the best products