Verizon Wireless may be losing at least one competitive advantage due to a lack of knowledge about how employee benefits packages compare in the wireless industry. Studies have shown that valuable employees and the most talented candidates are strongly influenced by what employee benefits packages are considered good (Paterson, 2013). The leadership team's determination and demand for organizational growth translates into both retaining current employees and enticing new candidates to join, an area where a top-notch employee benefits package makes an important contribution. With this consideration, and taking into account the issue of lack of up-to-date information, it was determined that there was a critical need for a comparison of current benefit packages. The investigative steps needed for this analysis for this Capstone project were found in Section III, and this next chapter, Section IV, presents those findings. Benchmarking Process The key purpose of this Capstone project was to detail how Verizon Wireless's benefits package compares to the industry, through a process of benchmarking and implementing a specific design strategy that includes the exploratory approach and mixed method strategy. Using these methods, data was collected directly from the public websites of the six organizations, along with additional academic sources when necessary. Due to the complexity and quantity of data, rational choice theory has been used to develop a calculative and ethical technique. The nature of the theory also involved the concrete determination of options, appropriate interpretation and subsequent recommendations. Effectively managing the massive amounts of qualitative data required a quantitative coding system that could read halfway down the paper. . (2014). Learn about the benefits of sprinting. Retrieved from Sprint website http://www.sprint.com/hr/employeebenefits/?ECID=vanity:benefits Plano Clark, V.L.P., & Creswell, J.W. (2010). Understanding research: A consumer guide. Boston, MA: Pearson Sivarethinamohan, R.R., & Aranganathan, P.P. (2011). Determinants of employee engagement and retention practices in Indian business-core component analysis. Asia Pacific Journal of Research In Business Management, 2(12), 1.Sixth Annual Employee Benefits Study: Today and Beyond. (2012). Medical Performance, 29(10),2-3. Stark, M., (2004). High Turnover: Should You Care? Harvard Business School. Retrieved from http://hbswk.hbs.edu/archive/4277.htmlZachariadis, M., Scott, S., & Barrett, M. (2013). Methodological implications of critical realism for mixed methods research. Quarterly MIS, 37(3), 855-879.