Theoretical AspectWhy adding value is important for any business. Likewise, added value is also important for the frozen products industry. This documentation would be investigated on how to add value in the frozen food marketing area. The reasons are: understanding the market environment of the frozen food market, the strategy used by the company to enter new markets in the UK, the cost effectiveness on how to maintain the cost level in investments and help the the company not to lag behind its competitors in this field, how to retain the company's customers and how to make the brand known to its customers. These things are important depending on whether the company expands into the international market. Frozen food refers to food preserved through the freezing process. The freezing process helps keep used foods safe by generally allowing the water in the foods to turn into ice. This can be effective in suppressing the growth of bacteria and slowing down various chemical reactions (Wikipedia: http://en.wikipedia.org/wiki/Frozen_food). The food industry is a low-cost industry that uses the high raw material in the domestic production area and can bring an abundance of resources into the country to develop for the benefit of the country's industry. This facilitates development for investment. Furthermore, the food industry also creates a bridge to other productive activities that constitute industrial support such as the production of canned and plastic products which will lead to employment and increase in national income. Furthermore, this working paper will investigate the number of competitors in the frozen food market. Although there are 201 frozen food companies in Thailand (http://www.thai-frozen.or.th/member.asp?alphabet=1#), it has 1 company that has...... half the paper. ..... Management, Emerald Group Publishing Limited, Vol. 18, No. 1, pp. 4-16.• Gehlhar, M.J., Regmi, A., Stefanou, S.E. and Zoumas, B.L. (2009), “Brand leadership and product innovation as business strategies in global food markets”, Journal of Product and Brand Management , Emerald Group Publishing Limited, vol. 18, No. 2, pp. 115-126.• Goldsmith, R.E., Frieden, J. And Henderson, K.V. (1997), “The impact of social values ​​on food attitudes”, British Food Journal, vol. 99, No. 9, pp. 352-357.• Palmer, A. and Hartley (2009), The Business Environment, 6th edition, McGraw-Hill I Education (UK) Limited.• http://www.caterer-directory .com/gb-product-510 .html [Accessed: 14 November 2009]• http://www.cpfoods.co.uk/ [Accessed: 14 November 2009]• http://www.cpthailand.com/ [Accessed: 14 November 2009] • http://www.thai-frozen.or.th/member.asp?alphabet=1# [Accessed: November 14. 2009]