Keywords, key phrases, niche keywords, long-tail keywords, keyword research - you will no doubt have come across all of these phrases in your quest for success in making money online. However, of all these phrases, the one that will be most profitable for you to understand are long-tail keywords. Knowing how to choose long-tail keywords for the best search results, marketing and SEO purposes will take your online money-making business to the next level and see your traffic and sales increase. There's no getting around the fact that choosing the right keywords and long-tail key phrases is the cornerstone of the success of any website, blog, or online writing business. Why? Because firstly you want your website to be highly visible in search engines and you also want your visitors to click, purchase or register. To achieve this you need to understand how people search when using search engines like Google, Bing or Yahoo and also how their searches relate to a person's willingness to buy or click. In general, the longer the keyword phrase typed into a search engine the more likely your visitor is to make a purchase. To illustrate, let's look at an example of this phenomenon in action. Search Behavior Bob was recently laid off from his job and is looking for work at home opportunities. This is the type of search behavior that will show: • First search – work from home • Second search – online jobs • Third search – work from home • Fourth search – legitimate jobs from home • Fifth search – where to write online to make moneyThe le Early searches tend to be general and information-gathering: Bob may click on some ads to get more information, but what he's most likely to do... middle of paper......ny other pages you identify . For example, exactly how many pages use the long-tail key phrase? If there are none, or only a few other pages competing with you, this will be an excellent long-tail keyword phrase to use. If other pages use the particular long-tail keyword phrase you chose, evaluate the pages' authority in terms of PageRank and compare it to yours.4. If your long-tail keyword phrase turns out to be a suitable candidate for driving qualified traffic to your website, optimize your page for that long-tail term. Here we are. We've covered the basics of why long-tail keywords are important for a successful online business and looked at an easy way to find the best long-tail keywords related to your market. Now it's simply a matter of putting this information into action across your marketing and SEO strategy and watching your conversion rates increase.