There are beauty pageants not only for women but also for girls. The pageant subjects girls and women to competitions rooted in valuing the body over the mind. Bordo refers to the competitions as “public scrutiny” (19). Girls may not starve, but their parents make sure they watch everything they eat. “Beauty pageants have encouraged even five-year-old girls to receive coaching on their appearance” (Bordo 19). The girls are put on a diet before and during the beauty competition