1. During the H1N1 influenza pandemic, risk communicators expected the public to experience some outrage factors. These risk factors include but are not limited to the following. Controllability, the influenza virus seemed to spread rapidly among the public. Controlling the virus seemed to be a problem during the early stages of the pandemic, this made people feel anxious and insecure. Catastrophic potential was another factor that played an important role. The H1N1 virus had the potential to cause significant numbers of deaths and injuries clustered across time and space. This in itself created panic and uncertainty among the public. During the early stages of the epidemic, the public was not fully aware of its extent. As the death toll rose, more and more people began to worry. A delayed effect was another scandalous factor that went hand in hand with the spread of the H1N1 virus. There is a significant latency period between exposure to the virus and the onset of symptoms. Not only that, but the symptoms of the H1N1 virus are very similar to those of seasonal flu. Many people had no idea they were infected with the H1N1 virus until they cultured it. The effect on children has also been a significant factor influencing this pandemic. The virus has put children at significantly higher risk than adults. This automatically placed an emotional nuance towards this issue. Terror was definitely another outrageous factor that took place. The spread of the virus has sparked fear and anxiety among the public. Accident history was also a major factor. Many people feared another epidemic like the 1918-1919 “spinach flu” pandemic that killed 20-40 people worldwide. Once the announcement regarding the availability of the flu vaccine is made... half of the document... 2). People need to realize that even though the WHO had downgraded the pandemic, the change does not mean that the H1N1 virus is no longer a concern. Peter M. Sandman's risk communications website. http://www.psandman.comFischhoff, B. 1995. Risk perception and unplugged communication: twenty years of process.Covello, V. & Sandman, P. 2001. Risk communication: evolution and revolution.Ulmer, R. et al. 2007. Effective Crisis Communication: Moving from Crisis to Opportunity. Centers for Disease Control. 2002. Crisis Emergency Risk Communication.R. Lundgren, & McMakin, A. 2004. Risk Communication: A Handbook for Communicating Environmental, Safety, and Health Risks. 3rd edition.Scott Rosenstein, 2010. Foreign Policy: Don't Put the Mask Away Just Yet.Madison Park. 2010. H1N1: The pandemic was emotional as well as physical. CNN News.