The situation changed rapidly with the introduction of Apple's iPhone. The iPhone literally decimated Research in Motion's business model and forced the company to restructure multiple times. Google produces the Android operating system, which is installed on most non-Apple phones made by Huawei, Samsung, Sony (SNE), HTC, Lenovo, and others. The two major players in this space are Apple and Google, with Apple iOS running on its iPhones and iPods and Google Android running on most competing phones and tablets. Each operating system interfaces with the iTunes and Google Play Store respectively, allowing users to purchase music, books, applications and more