Topic > How manufacturers in the mobile industry are influenced by...

A company's target audience is the customers who are most likely to purchase its products. Being producers, we think that it is above all consumers who remain disoriented. Therefore, manufacturers try to make the decision for them, from making products that meet the needs of today's consumers to making new products that anticipate the needs of tomorrow's consumers across various demographics, usage patterns, desired benefits, or segments geographical. The key is to develop a typical profile of the average customer and determine their primary needs. Traditionally, marketers use the marketing mix to target customers, the 4Ps of product, price, place and promotion. The marketing mix has been used as a basis that serves as a guideline for marketers to apply a marketing concept. This study will relate the concept of rapidly evolving mobile technology product market. The business environment in which it operates is highly competitive with intense rivalry not only from direct competitors but also from the environment. Product plays an important role for global technology companies like Apple Inc., which not only have to provide a variety of diverse and elegant looking products but continue to continuously innovate with their products. The company that began with humble beginnings grew steadily, introducing the Apple II series of personal computers, the Mac, and then the much sought-after iPod, iPhone, and iPad. More and more innovation to meet consumer needs. It could be argued that, although “product” plays a crucial role in the digital industry, it is the form of innovation associated with products that gives companies a unique advantage over rivals. The cell phone was a contemporary device and the market has always depended on innovation. , which may be in you...... middle of paper ...... The dynamics of the mobile industry have meant that the marketing mix as a counter strategy needs a massive update. Increased competition, globalization and increasing use of technology in the market has changed the traditional way of selling to people. There are no certainties or guarantees of success in the mobile industry, even if companies adopt the appropriate 4Ps. That's because what works with one group of customers may not work with another, and some things that have traditionally worked may not work at all. In constantly changing marketing conditions, the marketing mix is ​​still adequate but the strategies based on it may not necessarily be related. It is worth mentioning that, in the face of changing consumer preferences, marketing managers still need to evaluate the results of product qualities and marketing activities to increase market performance..