For a professional sports broadcast I chose to cover a National Basketball Association (NBA) game of the New Jersey Nets playing in Philadelphia against the Philadelphia 76ers. The game was broadcast on the Yankees Entertainment and Sports (YES) Network. This game featured the two teams with the lowest winning percentages in their division of the NBA. This broadcast shows that the most popular professional sports still exemplify the formula of televised sports masculinity introduced by Michael Messner in his book Taking the Field: Women, Men, and Sports. The main themes that Messner proposes as a formula for televised sports virility are: white males are the voice of authority, sports is a man's world, men are in the foreground in commercials, women are sexy props or rewards for successful sports performance or consumer choices, white people are featured prominently in commercials, aggressive players get the prize, kids will be violent kids, they will give up their bodies for the team, and sports is war. I will demonstrate that each of these topics is covered by the broadcast of the basketball game. The overall message conveyed by the production of this game on television is that the typical people who should like basketball and watch it are successful white men. I will show that in the two and a half hour broadcast of the Nets vs. 76ers still uses the televised formula of sports virility. When I first watched the game I noticed that the pre-game show was hosted by a white woman behind an anchor. desk. She was alone and covered major basketball news headlines. She also did the halftime and postgame show herself. This goes against the theme of white males being the voice of authority, but during the match the two commentators both had a role... in the middle of the card... an encouraging role like in the commercials. While having a female anchor on the pre-game, halftime and post-game show is a change, she is the only woman who is part of the entire broadcast. My analysis of the Nets vs. 76ers game confirms that there is still a television formula of sports masculinity in place used by the sports center. This formula shows that sports broadcasts produce the same themes of white male authority over minorities and women using all aspects of the broadcast, including commentary, advertising, and on the field. There is a white male hegemony in sports that cannot be easily removed. Changing the hegemony of sport would bring about a major cultural shift in how society views sport. As more and more diverse people join sports leagues in the future, a shift may emerge where sports are not dominated by a single group but shared among men, women and minorities.