They may be in charge of hiring other members of the advertising team. Some responsibilities of an advertising manager would be to oversee media buying, measure the effectiveness of ads, supervise creative staff, and act as a liaison between the company and the advertising agency used. Someone in this position may need to work with art directors, sales agents, and financial advisors to collaborate on the best possible plan for the company. “The advertising manager can also control television, radio and film footage and develop advertising campaigns such as commercials, radio ads, banners and Internet ads. Most advertising managers will then check the final advertising product to ensure it meets specifications. (American Labor Exchange,