The bold print also indicates that the woman must remove her clothes, or that the viewer must do so. Everything is very clean, clear and appealing to the eye. There is a highlight around the woman's body that leaves her looking glowing. The scale indicates that the woman has lost weight and is shocked by how much she weighs now. The company features this petite woman advertising, if you drink their product, consumers can look like her. This addition poses as a sex symbol for men and shows younger women that they should look like this woman in the ad. This ad also indicates that only "sexy" and "healthy" women can produce healthier milk. Another Fairlife Milk ad has the same blue background and the words "Milk your milk for all it's worth" are printed in bold, white lettering taking up much of the ad. To the left of that saying is a Fairlife bottle surrounded by white milk. Under the bold text it says, in smaller type, “50% more protein, 50% more calcium*” and in even smaller type it says “than normal