IntroductionDuring my undergraduate years at the University of South Carolina, I was involved in a few clubs and organizations. One organization I invested the most time in was University Ambassadors. As an ambassador, I lead tours for prospective students and staff the Visitor Center; as well as becoming great friends with my fellow tour guides. When I became a full-time staff member at the Visitor Center, I began to “prune” my social media habits. Being the youngest full-time staff member and still having friends and acquaintances in the organization, I had to think twice before clicking the "Like" button on photos of my various friends. In my new role, I couldn't let my former friends or my new superiors think that I support the online behavior of current ambassadors or my other 867 Facebook friends. Living in the digital age, you need to be aware of your physical reputation as well as your online reputation. Whatever you post, like, approve, “re-tweet,” “re-vine,” or private message is out there for the world to see. At the Visitor Center, I interact with more than eighty young adults during the week and they all come from different walks of life. Some of them are friends on social media and others send me requests and I feel completely comfortable accepting their requests. I feel that my social networks show an adequate representation of myself, but once I enter their world I am extremely worried about all the information I discover about my students. When I scroll through my timeline; I can find extremely sad statuses, videos and images of students who appear to be attending violent parties, and shared posts that are disturbing. I constantly struggle to understand what is normal college behavior or when ca... half of paper ...... and categorize the information found about you and your fingerprint. They may also use information you have provided to your potential employer, such as your name, address, email address and telephone numbers. These pieces could in turn reveal all kinds of information about you. This part of the book reminds you that your online reputation could have a significant effect on your life through dating, admissions, and work. Conclusion Overall the book was extremely informative and I believe it should be part of first year seminars or our freshman reading experience. It offers a unique insight into how to manage the online reputation of someone who has hit rock bottom and how to rebrand and re-present it to the public. I would feel confident that anyone who reads this book will be able to navigate through this digital age and be successful.