The Bank of China (BOC) was established in February 1912. From 1912 to 1949, the Bank consecutively served as China's central bank, international exchange bank, and specialty bank for international trade. Fulfilling its commitment to serving the public and developing China's financial services industry, the Bank has achieved a leading position in China's financial industry and developed a good reputation in the international financial community. In 1994 the Bank was transformed into a fully state-owned commercial bank. In August 2004, the Bank of China Limited was established. The Bank was listed on the Hong Kong Stock Exchange and the Shanghai Stock Exchange in June and July 2006 respectively, becoming the first Chinese commercial bank to launch an initial public offering of A and H shares and achieve dual listing in both markets . As BOC gains success and large market share in China, it is expanding its market overseas as well. This relationship is a plan for BOC to expand its business in the Australian market. Furthermore, this paper will design marketing strategies for BOC through analyzing the organization's vision and mission, BOC's environment (pests), competitors, customers, swot analysis, BOC's goals and objectives , broad and specific objectives of BOC, target market of BOC, marketing mix strategies of the company, plan execution and implementation, and some important limitations of the report.2.0 The vision and mission of the Bank of China organization was formally established in February 1912. From 1912 to 1949, the Bank consecutively served as China's central bank, international exchange bank, and specialized bank for international trade. Fulfilling its commitment to serving the public and developing China, China... middle of paper ...... has also entered into free trade agreements with ASEAN, Chile, New Zealand and the United States (). For Australia Specifically in the financial sector, total assets are combined from different sectors. First of all, General Insurance Offices contain 134 billion Australian dollars. The securitization vehicle amounts to A$141.6 billion. Licensed depository institutions amount to AUD 2,724 billion. Registered financial companies hold A$169 billion. Finally, Life offices, superannuation and other managed funds and general insurance offices each hold A$1,707 billion and A$134 billion respectively as of September 2010 (Australian Trade Commission and Australia unlimited, 2011). Works CitedDoyle, C. (2011) A marketing dictionary (3 ed). Oxford University Press