Google is considered a search engine. It helps to get any information worldwide based on keywords. It is the first popular search engine in the world and has been around for seventeen years. Apart from the search engine, it also provides users with other services such as Google Map, Google Video, Google News, Google Calendar and many more. Google's founders are Larry Page and Sergey Brin, who met at Stanford in 1995 and began collaborating. on a service engine called BackRub in 1996 which later registered as Google.com in 1997. Google takes its name from the word googol, a mathematical term for the number represented by the number 1 followed by 100 zeros and with the mission of organizing the quantity infinite amount of information on the web. In March 2001 Eric Schmidt was named chairman of the board and opened the first international office in Tokyo, Japan, the same year Eric Schmidt became CEO and Larry and Dergey became presidents of product and technology. Google has more than 47,000 employees including more than 10,000 software developers based in more than 40 offices. Google has developed more and more in recent years along with its services and products, starting as a search engine tool and progressively becoming advertising services, communication and publishing tools, development tools, map-related products, statistical tools and so on. General Environment Analysis Economic Factors: Google's investments have been increasing for a long time because many advertisements are placed in the search engine. Its GDP is increasingly at the average rate of 3.20% up to the grand level of 17.20%. Google is the company that relies completely on investment, so Google well...... half of the paper ......and number of Internet users Threats • The intense competition from Yahoo, Microsoft and Apple • The privacy problem can make them marginalized • Advertising agencies like TV, radio and newspapers Conclusion: Google is the technology that has produced fruitful results. It has made life easier for many people by providing a lot of information for free. It has created its own reputation all over the world. It is one of the growing technologies and has provided various products to attract its users, which has allowed them to win numerous awards. It has maximized profits, achieved the best service, introduced the latest technology and development, addressed weaknesses and increased its strength. It has issues like copyright and patents. References: https://www.google.com/about/company/history/ http://www.academia.edu/5356952/A_Case_Study_of_Google_Inc