An overview of the Indian elevator market Since the liberalization of the Indian economy in 1991, there has been a great increase in the demand for elevators, also the government has imposed a ban on folding gate lifts, thus creating a path for international operators to conquer this segment. During this period Schindler was looking to set up a 100% subsidiary to start its operations in India. Indian customers are considered price sensitive and the majority of the market prefers single door elevators (65%) and then double door elevators (20%). ). Single door fast elevator is a type of elevator door made of a horizontal sliding panel. The two-door elevator, however, is made up of two horizontal sliding panels. Price and simple products are the key factors considered by most Indian buyers, but after-sales services are also becoming a major concern in elevator purchasing decisions. Post liberalization there has been growth in the tourism sector and an increase in foreign tourists and business visitors coming to India. This further leads to the growth of the hotel industry, which is the largest buyer of high-end elevators. The key players in the elevator industry are Otis (50%), Kone (8.8%), Bharat Bijlee limited (8.6%) and ECE industries limited (8.4%). Otis has dominated the market, both from a product and service perspective and is also considered the most profitable company in the elevator industry. The elevator industry in India todayGiven the annual growth rate of around 8.5% between 2006-07 and 2010 11 and a growth rate of around 4%-5% despite the global recession, the market Real estate in India is growing at a steady pace and will continue to grow steadily...... middle of paper...... elevators and 3 Schindler 5400 elevators in residential complex. Another unique project undertaken by Schindler is the luxury hotel in Mumbai, Sahara Star. The structure of this hotel is circular in shape and is designed in such a way that it looks more like a tropical nature reserve than a simple hotel. A distinguishing factor of this hotel is its 3 unique elevators. These elevators were custom made by Schindler in Switzerland. These elevators are more often seen as an experience rather than a simple means of transportation by visitors. The custom made panoramic glass elevators offer a great view of the entire hotel, as the elevators move upwards you can see a larger area of ​​the hotel. The elevators are also designed in such a way that when all 3 elevators stop at a single floor, they form a hemisphere, a symbol that unites guests with the natural environment..