IntroductionThe food industry faces the challenge of providing high quality products, in a competitive global market, while increasing efficiency by minimizing waste. By incorporating quality systems such as Total Quality Management (TQM), companies such as Pars Food Ltd can develop an effective culture of commitment to meet customer expectations (Beardsell, Dale, 1999). However, an effective culture of quality systems and continuous improvement cannot be satisfied by an absence of managerial accountability, to build customer loyalty and potential new customers (Beardsell, Dale, 1999). However, Pars Food Ltd needs to use supply chain management strategically to gain a competitive advantage by working systematically with other companies and to achieve its long-term goals such as expanding its market share and increasing customer satisfaction. (Ebert, Griffin, 2011). Therefore, the purpose of this academic essay is to analyze and evaluate how Pars Food Ltd can achieve its long-term goals through quality management and supply chain management. Background literature Total quality management is based on two aspects; internal stakeholders who place high quality as a priority in their daily activities and continuously improve it (Cassidy, 1996). Furthermore, since total quality management requires employees to take responsibility for their tasks with the highest quality, this means that it improves motivation levels as employees feel that their contribution makes a difference towards company performance (Cassidy, 1996). As a result, customer satisfaction in products and services will increase, making the company differentiated from others. (Ebert, Griffin, 2011). Furthermore, by implementing total quality systems, management and production practices will be modified, m...... middle of paper ......sinesses essential, (pp. 188-189), Boston [Mass]; London: Pearson.Ebert Ronald J and Griffin Ricky W. (2011). Operations Management and Quality (8th edition) Business Essentials.(pp.128-132), Boston [Mass];London: Pearson.Ebert Ronald J and Griffin Ricky W. (2011).Business Management.(8th edition). Essentials for business, (pp.94-97), Boston [Mass]; London: Pearson.Peter Dumvoic. & Daniel T. Knowles. (2008). Market Analysis, Marketing Masterclass, Product Differentiation for Competitive Advantage, 8(5-8). Doi:10.1057/palgrave.jmm.5050122.Stanely F. Slater and John C. Narver. (1995). Market orientation and learning organization,59,(3),pp63-74.Younggui Wang and Hui Feng. (2012). Customer relationship management skills; Measurement, antecedents and consequences,50(1),pp115-129. Doi:10.1108/00251741211194903.