In this comic by Matt Groening, the main character, Bongo, is targeted by another character who tells him "that everyone in the world hates your guts". In general, most people perceive themselves as "better than average." We know our talents, thoughts, feelings, and emotions more than anyone else's. This leads to a selfish bias. In the comic, Bongo reassures himself of his "greatness" until he looks in the mirror. The mirror makes Bongo more aware of his uncertainty. I chose this particular comic not only because it illustrates self-serving prejudice, but also because of the way it incorporates the mirror and Bongo's self-awareness. The text defines self-serving bias as the tendency to perceive oneself favorably. This prejudice leads us to believe that we are immune to influences that affect the rest of humanity. In the self-serving bias, our successes are attributed to internal causes (effort or skill), while our failures are attributed to external factors (bad luck). Time and again, experimenters have found that people readily accept credit when told they have succeeded, but attribute the failure to external factors such as bad luck or the inherent "impossibility" of the problem. Imagine you get a promotion. Most of us will assume that this success is due to hard work, intelligence, dedication and similar internal factors. But if you get fired, well obviously your boss wouldn't know a good thing if he were looking at it in the face. The self-serving bias has been demonstrated countless times: the majority of Americans believe they are smarter and more beautiful than average; most drivers (even those hospitalized for accidents) consider themselves more skilled than their... middle of paper......increases their self-esteem. This motivation protects people from depression but in turn contributes to misjudgments and group conflict. It also makes one live in such a "dream world". In conclusion, contrary to the presumption that most people suffer from low self-esteem or feelings of inferiority, it has been found that most people exhibit a selfish bias. Individuals typically rate themselves better than average in terms of subjective, desirable traits and abilities. Some individuals exhibit overconfidence, which can lead to eventual feelings of failure. I have a self-serving bias as does almost everyone else, even though I might not even notice it. So the next time you find yourself saying, “I was in a bad mood that day,” “Many people make the same mistake,” or “I can do it better, too,” think about what you're saying and maybe you could catch your biases. selfish.