When applying for jobs before Facebook was created, first impressions were made during interviews with eye contact and a firm handshake. However, employers have learned that Facebook allows them to scout potential employees and generate first impressions much earlier. According to the Society For Human Resource Management, a globally recognized human resources firm that develops and serves human resources professionals, “[a]pproximately 77% of companies use social networking sites to recruit candidates for specific jobs… " (Segal). Most companies use Facebook to screen potential employees and find that many of their pages contain unprofessional and inappropriate content such as hate speech, disparaging previous employers, and unsuitable photos. As a result, this creates a negative perception of the candidate and creates a negative first impression. Lauren Witte, associate director of marketing and client services at Jackson White Attorneys at Law in Mesa, Arizona, shares, “I understand I have some unflattering photos…, maybe some unknowingly, but when a candidate has a photo of profile portraying them on camera or making a holder for a barrel, we will probably throw their resume in the recycling bin” (Helmrich). Ultimately, when companies notice these unpleasant contents, the possibility of a career ceases. some might argue that Facebook can increase people's chances of obtaining career opportunities Brad Schepp, co-author of How To Find A Job On LinkedIn, Facebook, Twitter and Google+, suggests that “job seekers who are silent or invisible. online they may be at a disadvantage. They need to engage on social networking sites to increase their visibility and searchability with potential employers” (Smith). It is true that individuals can make themselves more visible to employers