This phase is very important because to store this information for a long term, you have to pay a lot of attention and not be multitasking otherwise the memory will not have a profound impact where it can be stored for a long time period (Feist & Rosenberg, 2012). One explanation is that visual images create a richer and more detailed representation in memory than words and are therefore more deeply encoded (Craik, 1979). There are two types of coding processes: automatic and effortful (Feist & Rosenberg, 2012). This is how their names are implied. Automaticity requires little effort or conscious attention to the task (Feist & Rosenberg, 2012). The process is natural and will not improve with practice. It will be stored for a couple of minutes; until later in the day, it will be harder to remember what was memorized. An example of automatic is what clothes you wore the day before (Feist & Rosenberg, 2012). Episodic deals with a similar automatic process. For example, when you want to learn more soccer moves you have to put in the effort to study how to hit the ball, in a certain way while practicing it takes work. Coding of effortful information processing that occurs with careful attention and conscious effort (Feist & Rosenberg, 2012). Interestingly, older age tends to decrease recall of events and