Company: McDonaldsExecutive SummaryThis report covers the operational functions and strategies of McDonalds headquartered in Surbiton, England. This report will also discuss the strategy towards the target markets. We will also take a look at the problems they are facing. This McDonald's offers a quick and easy way to get food. They offer Wi-Fi and seating arrangements that allow you as a customer to enjoy your food while comfortably browsing the web. The main competitor is KFC which offers fast food but without seating area for customers. KFC has the advantage over this McDonald's because it is located at an intersection, which allows people to access the restaurant easier and faster. From the interview, it was found that the manager, employees and customers mostly have similar opinions about the target market and the order. Winners and qualifiers. All interviewees insisted that the winners of orders for McDonalds were the low price of food and the convenience of receiving food quickly. The three operational issues that affect McDonalds' target market and future profitability are keeping food fresh, keeping facilities clean, and creating healthy meals for the customer. Improving McDonald's food has been a problem for many years. McDonald's has received bad news in the past about bad meat and unclean facilities. If McDonalds wants to remain the world leader in fast food, it must develop healthier choices. They must be able to develop good quality meals and at the same time be able to keep the cost of the meal low. Furthermore, since McDonalds wants its facilities to be comfortable for its customers, it needs to make it easier to access there int...... middle of paper ......Provide an entrance bell it would be very helpful for Surbiton McDonalds because it could act as security but even better as someone who is like a host to make you feel welcome in the restaurant. Having someone by the door greeting people makes people happy when they enter the restaurant. Even if this person is not a host or hostess, he or she will give customers an even better experience at McDonald's. This person could also help people with menu choices that would help operations move faster. If a customer has all their menu questions answered by the time they reach the cashier, the cashier will be able to take the order faster and the customer will receive their food faster. This greeter could also act as a security guard making sure no unexpected customers enter or exit the restaurant.