When it comes to public life, the media is a fundamental part of this sphere. By participating in the media we participate in promotional culture, potentially allowing ourselves to be persuaded by the various circulating messages. It is important to note that not all media are equally persuasive. Persuasiveness is maximized when there is a deep understanding of the topic and/or the needs and wants of the market. Conversely, knowing how the media constructs content to persuade attitudes, opinions, knowledge, and ultimately actions in particular ways changes how any persuasive message is received. It empowers the consumer by allowing them to carefully examine the content with which they are brought closer to the truth. Thus, while media are intensely pervasive and persuasive in modern life, message persuasion is inherently subjective and not entirely effective as long as the consumer's knowledge of the persuasion and communication process persists. However, daily encounters with digital media mean inevitable encounters